Since the 1970’s the word ‘perm’ conjures up images of wet looks, poodle curls and hairdresser disasters. The old style ‘cold perm’ was limited in how it could be executed. However, the new Digital Curl™ promises to bring the curl out of the closet with a high tech makeover.

The revolutionary  Digital Perm, now referred to as the Digital Curl ,is now available to UK salons allowing us the opportunity to offer clients the curls they dream of. The Digital Curl thermally reconditions the hair, so that we can create any hair texture – from loose waves to retro style curls. Hair feels softer, smoother and looks shinier following the treatment. Until now, there had been no new development in treatments to curl hair for decades but the latest technology from Japan is set to make this the year of the curl.

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Digital Perming is a curling technique that originated in Japan and is now becoming increasingly popular worldwide. Using chemicals to change the structure of the hair isn’t new, but unlike a traditional perm, Digital Perming uses a refined chemical process along with digitally controlled thermal heating. Electric rollers are individually connected to a special unit which uses infra-red heat to help ‘set’ the curl memory.

Unlike the old style perm, digital curls are most prominent when dry, which reduces the need for heat styling, and the curls produced using the digital process are larger and softer, which is more in keeping with current hair trends. The treatment isn’t just for poker straight hair, those with coarse, frizz prone curls can turn to this treatment to smooth and relax their hair into more manageable waves. Results typically last for three to four months although on some hair it can last much longer. Click here to Read more about permingThe Digital Curl promises high levels of client satisfaction as following the treatment, hair is very easy to style at home. Depending on the look you are after, you can simply roll the curls in your fingers and allow to dry naturally or use a diffuser. It is recommended that you swap your hair care and styling routine to products specifically formulated for curly hair.This process takes approximately 4 hours        

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